Updated June 2026 · Fitness & Studios
How to set up a website for a personal trainer
Short answer
To set up a website for a personal trainer, use Squarespace or Trainerize-linked site (program sales and 1:1 booking handled cleanly) — or Carrd one-pager for ultra-lean if you need more control. Build 8 core pages: Home, Programs (1:1, online, group), Pricing, Transformations, About, Book Intro. Lead with the hero pattern ‘[City] personal trainer — book a free intro session’, prove credibility with Certifications (NASM/ACE), and pair the site with a Google Business Profile focused on City + niche (postpartum trainer [city], over-50 fitness [city]). Budget $700–$1,800 for a flat-rate build that ranks for personal trainer [city].
Key facts
- Primary platform: Squarespace or Trainerize-linked site — program sales and 1:1 booking handled cleanly
- Core pages to launch: Home, Programs (1:1, online, group), Pricing, Transformations, About, Book Intro
- Trust signals that matter most: Certifications (NASM/ACE), client transformation photos (with permission), short video clips
- Local SEO angle: City + niche (postpartum trainer [city], over-50 fitness [city])
- Realistic build budget: $700–$1,800
- Primary keyword to target: personal trainer [city]
Step-by-step
- 1
Pick the right platform
Use Squarespace or Trainerize-linked site — program sales and 1:1 booking handled cleanly. Only choose Carrd one-pager for ultra-lean if you’ve outgrown the primary or need custom design.
- 2
Buy a clean domain
Yourname.com or yourbusiness.com. Avoid hyphens and your-city-personal-trainer.com — they hurt trust and rarely help SEO once you’re ranking.
- 3
Write the core pages
Ship these in order: Home, Programs (1:1, online, group), Pricing, Transformations, About, Book Intro. Don’t add Blog/Resources until the core pages convert.
- 4
Lead with a city + service hero
Your H1 should say what you do and where, e.g. ‘[City] personal trainer — book a free intro session’. Add a tappable phone number and a primary CTA above the fold.
- 5
Stack credibility
Add: Certifications (NASM/ACE), client transformation photos (with permission), short video clips. Real photos beat stock 100% of the time.
- 6
Wire up Google Business Profile
Claim and verify at business.google.com. Focus the profile on City + niche (postpartum trainer [city], over-50 fitness [city]). Post photos weekly for the first 30 days — this alone outranks most paid SEO efforts in year one.
- 7
Add the right schema + analytics
Add LocalBusiness JSON-LD, install Google Analytics 4, and submit the sitemap in Google Search Console. Target personal trainer [city] in your homepage title.
- 8
Get the first 10 reviews
Text or email your last 20 customers a direct Google review link. 10+ recent reviews unlocks Map Pack visibility for most fitness businesses.
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Get a free audit →Frequently asked
How much should a personal trainer spend on a website?
Realistic range: $700–$1,800. DIY on Squarespace or Trainerize-linked site works if your time is cheaper than $50/hour; otherwise a flat-rate build pays back in the first 2–3 booked jobs.
Which platform is best for a personal trainer?
Squarespace or Trainerize-linked site for most owners — program sales and 1:1 booking handled cleanly. Switch to Carrd one-pager for ultra-lean only if you need design or feature depth the primary can’t cover.
How long until a personal trainer site shows up on Google?
Branded searches (your business name) within 1–2 weeks. ‘personal trainer [city]’ takes 60–120 days with a verified Google Business Profile, 10+ reviews, and on-page basics done right.
Do I need a blog?
No — not until the core pages convert. Most fitness businesses get further with a verified Google Business Profile, real photos, and 10 reviews than with 20 blog posts.
What’s the single biggest mistake?
Hiding the phone number or burying the CTA. A personal trainer site lives or dies by how fast a mobile visitor can call, book, or quote.