Updated June 2026 · Real Estate
How to set up a website for a real estate agent
Short answer
To set up a website for a real estate agent, use Squarespace or Placester (IDX/MLS integrations and lead-capture forms) — or Webflow + custom IDX if you need more control. Build 7 core pages: Home, Featured Listings, Buy, Sell, Neighborhood Guides, About, Contact. Lead with the hero pattern ‘[City] real estate — homes, neighborhoods, and what they actually sell for’, prove credibility with Headshot, and pair the site with a Google Business Profile focused on Neighborhood landing pages with sold-comp data. Budget $2,000–$5,000 for a flat-rate build that ranks for [city] real estate agent.
Key facts
- Primary platform: Squarespace or Placester — IDX/MLS integrations and lead-capture forms
- Core pages to launch: Home, Featured Listings, Buy, Sell, Neighborhood Guides, About, Contact
- Trust signals that matter most: Headshot, brokerage, license #, recent sold listings, video testimonials
- Local SEO angle: Neighborhood landing pages with sold-comp data
- Realistic build budget: $2,000–$5,000
- Primary keyword to target: [city] real estate agent
Step-by-step
- 1
Pick the right platform
Use Squarespace or Placester — IDX/MLS integrations and lead-capture forms. Only choose Webflow + custom IDX if you’ve outgrown the primary or need custom design.
- 2
Buy a clean domain
Yourname.com or yourbusiness.com. Avoid hyphens and your-city-real-estate-agent.com — they hurt trust and rarely help SEO once you’re ranking.
- 3
Write the core pages
Ship these in order: Home, Featured Listings, Buy, Sell, Neighborhood Guides, About, Contact. Don’t add Blog/Resources until the core pages convert.
- 4
Lead with a city + service hero
Your H1 should say what you do and where, e.g. ‘[City] real estate — homes, neighborhoods, and what they actually sell for’. Add a tappable phone number and a primary CTA above the fold.
- 5
Stack credibility
Add: Headshot, brokerage, license #, recent sold listings, video testimonials. Real photos beat stock 100% of the time.
- 6
Wire up Google Business Profile
Claim and verify at business.google.com. Focus the profile on Neighborhood landing pages with sold-comp data. Post photos weekly for the first 30 days — this alone outranks most paid SEO efforts in year one.
- 7
Add the right schema + analytics
Add LocalBusiness JSON-LD, install Google Analytics 4, and submit the sitemap in Google Search Console. Target [city] real estate agent in your homepage title.
- 8
Get the first 10 reviews
Text or email your last 20 customers a direct Google review link. 10+ recent reviews unlocks Map Pack visibility for most real estate businesses.
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Get a free audit →Frequently asked
How much should a real estate agent spend on a website?
Realistic range: $2,000–$5,000. DIY on Squarespace or Placester works if your time is cheaper than $50/hour; otherwise a flat-rate build pays back in the first 2–3 booked jobs.
Which platform is best for a real estate agent?
Squarespace or Placester for most owners — IDX/MLS integrations and lead-capture forms. Switch to Webflow + custom IDX only if you need design or feature depth the primary can’t cover.
How long until a real estate agent site shows up on Google?
Branded searches (your business name) within 1–2 weeks. ‘[city] real estate agent’ takes 60–120 days with a verified Google Business Profile, 10+ reviews, and on-page basics done right.
Do I need a blog?
No — not until the core pages convert. Most real estate businesses get further with a verified Google Business Profile, real photos, and 10 reviews than with 20 blog posts.
What’s the single biggest mistake?
Hiding the phone number or burying the CTA. A real estate agent site lives or dies by how fast a mobile visitor can call, book, or quote.