Updated June 2026 · Creative Services
How to set up a website for a wedding photographer
Short answer
To set up a website for a wedding photographer, use Squarespace or Pixieset (best wedding-portfolio galleries and inquiry workflow) — or Format / Showit if you need more control. Build 6 core pages: Home, Portfolio (full weddings), Investment, About, Reviews, Inquire. Lead with the hero pattern ‘[City] wedding photography — fine art film + digital’, prove credibility with Full wedding galleries (not just highlights), and pair the site with a Google Business Profile focused on City + style (e.g. ‘[city] film wedding photographer’) + venue landing pages. Budget $1,200–$3,000 for a flat-rate build that ranks for [city] wedding photographer.
Key facts
- Primary platform: Squarespace or Pixieset — best wedding-portfolio galleries and inquiry workflow
- Core pages to launch: Home, Portfolio (full weddings), Investment, About, Reviews, Inquire
- Trust signals that matter most: Full wedding galleries (not just highlights), real couple names + venues, recent dates
- Local SEO angle: City + style (e.g. ‘[city] film wedding photographer’) + venue landing pages
- Realistic build budget: $1,200–$3,000
- Primary keyword to target: [city] wedding photographer
Step-by-step
- 1
Pick the right platform
Use Squarespace or Pixieset — best wedding-portfolio galleries and inquiry workflow. Only choose Format / Showit if you’ve outgrown the primary or need custom design.
- 2
Buy a clean domain
Yourname.com or yourbusiness.com. Avoid hyphens and your-city-wedding-photographer.com — they hurt trust and rarely help SEO once you’re ranking.
- 3
Write the core pages
Ship these in order: Home, Portfolio (full weddings), Investment, About, Reviews, Inquire. Don’t add Blog/Resources until the core pages convert.
- 4
Lead with a city + service hero
Your H1 should say what you do and where, e.g. ‘[City] wedding photography — fine art film + digital’. Add a tappable phone number and a primary CTA above the fold.
- 5
Stack credibility
Add: Full wedding galleries (not just highlights), real couple names + venues, recent dates. Real photos beat stock 100% of the time.
- 6
Wire up Google Business Profile
Claim and verify at business.google.com. Focus the profile on City + style (e.g. ‘[city] film wedding photographer’) + venue landing pages. Post photos weekly for the first 30 days — this alone outranks most paid SEO efforts in year one.
- 7
Add the right schema + analytics
Add LocalBusiness JSON-LD, install Google Analytics 4, and submit the sitemap in Google Search Console. Target [city] wedding photographer in your homepage title.
- 8
Get the first 10 reviews
Text or email your last 20 customers a direct Google review link. 10+ recent reviews unlocks Map Pack visibility for most creative services businesses.
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Get a free audit →Frequently asked
How much should a wedding photographer spend on a website?
Realistic range: $1,200–$3,000. DIY on Squarespace or Pixieset works if your time is cheaper than $50/hour; otherwise a flat-rate build pays back in the first 2–3 booked jobs.
Which platform is best for a wedding photographer?
Squarespace or Pixieset for most owners — best wedding-portfolio galleries and inquiry workflow. Switch to Format / Showit only if you need design or feature depth the primary can’t cover.
How long until a wedding photographer site shows up on Google?
Branded searches (your business name) within 1–2 weeks. ‘[city] wedding photographer’ takes 60–120 days with a verified Google Business Profile, 10+ reviews, and on-page basics done right.
Do I need a blog?
No — not until the core pages convert. Most creative services businesses get further with a verified Google Business Profile, real photos, and 10 reviews than with 20 blog posts.
What’s the single biggest mistake?
Hiding the phone number or burying the CTA. A wedding photographer site lives or dies by how fast a mobile visitor can call, book, or quote.