1 guides · Updated June 2026
How to set up a website for e-commerce & retail businesses
Sites for handmade brands, boutique retailers, and small e-commerce businesses.
What works across this category
Product photography drives ~70% of e-commerce conversion. Beyond that, fast checkout (Apple/Google Pay), accurate shipping rates, and Product schema with reviews do the SEO and trust work. Avoid building anything custom before $5K/mo in revenue.
- Recommended platform
- Shopify, Squarespace Commerce, or Big Cartel
- Top priority
- Product photography + fast checkout + Product schema
All E-commerce & Retail guides
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