Updated June 2026 · Healthcare & Wellness
How to set up a website for a dermatology practice
Short answer
To set up a website for a dermatology practice, use Squarespace or WordPress (clinical templates with HIPAA-friendly forms and patient portals) — or Webflow if you need more control. Build 7 core pages: Home, Medical Dermatology, Cosmetic, Providers, Book, Patient Portal, Contact. Lead with the hero pattern ‘[City] dermatologist — medical & cosmetic care’, prove credibility with Board certifications, and pair the site with a Google Business Profile focused on Condition + city pages (acne treatment [city], skin cancer screening [city]). Budget $2,500–$5,000 for a flat-rate build that ranks for dermatologist [city].
Key facts
- Primary platform: Squarespace or WordPress — clinical templates with HIPAA-friendly forms and patient portals
- Core pages to launch: Home, Medical Dermatology, Cosmetic, Providers, Book, Patient Portal, Contact
- Trust signals that matter most: Board certifications, real provider headshots, fellowship training, before/after with consent
- Local SEO angle: Condition + city pages (acne treatment [city], skin cancer screening [city])
- Realistic build budget: $2,500–$5,000
- Primary keyword to target: dermatologist [city]
Step-by-step
- 1
Pick the right platform
Use Squarespace or WordPress — clinical templates with HIPAA-friendly forms and patient portals. Only choose Webflow if you’ve outgrown the primary or need custom design.
- 2
Buy a clean domain
Yourname.com or yourbusiness.com. Avoid hyphens and your-city-dermatologist.com — they hurt trust and rarely help SEO once you’re ranking.
- 3
Write the core pages
Ship these in order: Home, Medical Dermatology, Cosmetic, Providers, Book, Patient Portal, Contact. Don’t add Blog/Resources until the core pages convert.
- 4
Lead with a city + service hero
Your H1 should say what you do and where, e.g. ‘[City] dermatologist — medical & cosmetic care’. Add a tappable phone number and a primary CTA above the fold.
- 5
Stack credibility
Add: Board certifications, real provider headshots, fellowship training, before/after with consent. Credentials and licensing are non-negotiable for this niche.
- 6
Wire up Google Business Profile
Claim and verify at business.google.com. Focus the profile on Condition + city pages (acne treatment [city], skin cancer screening [city]). Post photos weekly for the first 30 days — this alone outranks most paid SEO efforts in year one.
- 7
Add the right schema + analytics
Add LocalBusiness JSON-LD, install Google Analytics 4, and submit the sitemap in Google Search Console. Target dermatologist [city] in your homepage title.
- 8
Get the first 10 reviews
Text or email your last 20 customers a direct Google review link. 10+ recent reviews unlocks Map Pack visibility for most healthcare businesses.
Want us to build a dermatology practice site for you?
Dermatology sites with online scheduling, patient portal access, and condition-specific landing pages.
Get a free audit →Frequently asked
How much should a dermatology practice spend on a website?
Realistic range: $2,500–$5,000. DIY on Squarespace or WordPress works if your time is cheaper than $50/hour; otherwise a flat-rate build pays back in the first 2–3 booked jobs.
Which platform is best for a dermatology practice?
Squarespace or WordPress for most owners — clinical templates with HIPAA-friendly forms and patient portals. Switch to Webflow only if you need design or feature depth the primary can’t cover.
How long until a dermatology practice site shows up on Google?
Branded searches (your business name) within 1–2 weeks. ‘dermatologist [city]’ takes 60–120 days with a verified Google Business Profile, 10+ reviews, and on-page basics done right.
Do I need a blog?
No — not until the core pages convert. Most healthcare businesses get further with a verified Google Business Profile, real photos, and 10 reviews than with 20 blog posts.
What’s the single biggest mistake?
Hiding the phone number or burying the CTA. A dermatology practice site lives or dies by how fast a mobile visitor can call, book, or quote.