Updated June 2026 · Healthcare & Wellness
How to set up a website for a therapy practice
Short answer
To set up a website for a therapy practice, use Squarespace (calming templates and HIPAA-friendly form vendors) — or WordPress with a healthcare theme if you need more control. Build 6 core pages: Home, Specialties, About the Therapist, Fees & Insurance, Get Started, Contact. Lead with the hero pattern ‘[City] therapist accepting new clients — [modality]’, prove credibility with Credentials, and pair the site with a Google Business Profile focused on Modality + city pages (e.g. ‘EMDR therapist [city]’). Budget $1,200–$3,000 for a flat-rate build that ranks for [modality] therapist [city].
Key facts
- Primary platform: Squarespace — calming templates and HIPAA-friendly form vendors
- Core pages to launch: Home, Specialties, About the Therapist, Fees & Insurance, Get Started, Contact
- Trust signals that matter most: Credentials, license #, real headshot, insurance list, modality (CBT/EMDR) clearly named
- Local SEO angle: Modality + city pages (e.g. ‘EMDR therapist [city]’)
- Realistic build budget: $1,200–$3,000
- Primary keyword to target: [modality] therapist [city]
Step-by-step
- 1
Pick the right platform
Use Squarespace — calming templates and HIPAA-friendly form vendors. Only choose WordPress with a healthcare theme if you’ve outgrown the primary or need custom design.
- 2
Buy a clean domain
Yourname.com or yourbusiness.com. Avoid hyphens and your-city-therapist.com — they hurt trust and rarely help SEO once you’re ranking.
- 3
Write the core pages
Ship these in order: Home, Specialties, About the Therapist, Fees & Insurance, Get Started, Contact. Don’t add Blog/Resources until the core pages convert.
- 4
Lead with a city + service hero
Your H1 should say what you do and where, e.g. ‘[City] therapist accepting new clients — [modality]’. Add a tappable phone number and a primary CTA above the fold.
- 5
Stack credibility
Add: Credentials, license #, real headshot, insurance list, modality (CBT/EMDR) clearly named. Credentials and licensing are non-negotiable for this niche.
- 6
Wire up Google Business Profile
Claim and verify at business.google.com. Focus the profile on Modality + city pages (e.g. ‘EMDR therapist [city]’). Post photos weekly for the first 30 days — this alone outranks most paid SEO efforts in year one.
- 7
Add the right schema + analytics
Add LocalBusiness JSON-LD, install Google Analytics 4, and submit the sitemap in Google Search Console. Target [modality] therapist [city] in your homepage title.
- 8
Get the first 10 reviews
Text or email your last 20 customers a direct Google review link. 10+ recent reviews unlocks Map Pack visibility for most healthcare businesses.
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Get a free audit →Frequently asked
How much should a therapy practice spend on a website?
Realistic range: $1,200–$3,000. DIY on Squarespace works if your time is cheaper than $50/hour; otherwise a flat-rate build pays back in the first 2–3 booked jobs.
Which platform is best for a therapy practice?
Squarespace for most owners — calming templates and HIPAA-friendly form vendors. Switch to WordPress with a healthcare theme only if you need design or feature depth the primary can’t cover.
How long until a therapy practice site shows up on Google?
Branded searches (your business name) within 1–2 weeks. ‘[modality] therapist [city]’ takes 60–120 days with a verified Google Business Profile, 10+ reviews, and on-page basics done right.
Do I need a blog?
No — not until the core pages convert. Most healthcare businesses get further with a verified Google Business Profile, real photos, and 10 reviews than with 20 blog posts.
What’s the single biggest mistake?
Hiding the phone number or burying the CTA. A therapy practice site lives or dies by how fast a mobile visitor can call, book, or quote.