Updated June 2026 · Professional Services
How to set up a website for a law firm
Short answer
To set up a website for a law firm, use WordPress (compliant case-result disclaimers and content depth) — or Webflow for premium boutique firms if you need more control. Build 6 core pages: Home, Practice Areas, Attorneys, Case Results, Blog, Contact/Free Consult. Lead with the hero pattern ‘[City] [practice area] attorneys — free case review’, prove credibility with Bar admissions, and pair the site with a Google Business Profile focused on Practice-area + city pages (e.g. ‘DUI lawyer [city]’) with LegalService schema. Budget $3,500–$10,000+ — content depth matters most for a flat-rate build that ranks for [practice area] lawyer [city].
Key facts
- Primary platform: WordPress — compliant case-result disclaimers and content depth
- Core pages to launch: Home, Practice Areas, Attorneys, Case Results, Blog, Contact/Free Consult
- Trust signals that matter most: Bar admissions, Super Lawyers/AV ratings, case results with disclaimers, real attorney photos
- Local SEO angle: Practice-area + city pages (e.g. ‘DUI lawyer [city]’) with LegalService schema
- Realistic build budget: $3,500–$10,000+ — content depth matters most
- Primary keyword to target: [practice area] lawyer [city]
Step-by-step
- 1
Pick the right platform
Use WordPress — compliant case-result disclaimers and content depth. Only choose Webflow for premium boutique firms if you’ve outgrown the primary or need custom design.
- 2
Buy a clean domain
Yourname.com or yourbusiness.com. Avoid hyphens and your-city-lawyer.com — they hurt trust and rarely help SEO once you’re ranking.
- 3
Write the core pages
Ship these in order: Home, Practice Areas, Attorneys, Case Results, Blog, Contact/Free Consult. Don’t add Blog/Resources until the core pages convert.
- 4
Lead with a city + service hero
Your H1 should say what you do and where, e.g. ‘[City] [practice area] attorneys — free case review’. Add a tappable phone number and a primary CTA above the fold.
- 5
Stack credibility
Add: Bar admissions, Super Lawyers/AV ratings, case results with disclaimers, real attorney photos. Credentials and licensing are non-negotiable for this niche.
- 6
Wire up Google Business Profile
Claim and verify at business.google.com. Focus the profile on Practice-area + city pages (e.g. ‘DUI lawyer [city]’) with LegalService schema. Post photos weekly for the first 30 days — this alone outranks most paid SEO efforts in year one.
- 7
Add the right schema + analytics
Add LocalBusiness JSON-LD, install Google Analytics 4, and submit the sitemap in Google Search Console. Target [practice area] lawyer [city] in your homepage title.
- 8
Get the first 10 reviews
Text or email your last 20 customers a direct Google review link. 10+ recent reviews unlocks Map Pack visibility for most professional services businesses.
Want us to build a law firm site for you?
We build law firm sites that rank for practice-area + city queries with compliant case-result pages.
Get a free audit →Frequently asked
How much should a law firm spend on a website?
Realistic range: $3,500–$10,000+ — content depth matters most. DIY on WordPress works if your time is cheaper than $50/hour; otherwise a flat-rate build pays back in the first 2–3 booked jobs.
Which platform is best for a law firm?
WordPress for most owners — compliant case-result disclaimers and content depth. Switch to Webflow for premium boutique firms only if you need design or feature depth the primary can’t cover.
How long until a law firm site shows up on Google?
Branded searches (your business name) within 1–2 weeks. ‘[practice area] lawyer [city]’ takes 60–120 days with a verified Google Business Profile, 10+ reviews, and on-page basics done right.
Do I need a blog?
No — not until the core pages convert. Most professional services businesses get further with a verified Google Business Profile, real photos, and 10 reviews than with 20 blog posts.
What’s the single biggest mistake?
Hiding the phone number or burying the CTA. A law firm site lives or dies by how fast a mobile visitor can call, book, or quote.