Updated June 2026 · Professional Services
How to set up a website for an accountant or CPA firm
Short answer
To set up a website for an accountant or CPA firm, use Squarespace or WordPress (trust-focused templates and secure document portals plug in) — or Webflow if you need more control. Build 8 core pages: Home, Services (tax, bookkeeping, advisory), Industries, About, Client Login, Contact. Lead with the hero pattern ‘[City] CPAs — taxes, bookkeeping, and advisory for small business’, prove credibility with CPA license, and pair the site with a Google Business Profile focused on Service + city pages, AccountingService schema. Budget $2,000–$4,500 for a flat-rate build that ranks for CPA [city] / small business accountant [city].
Key facts
- Primary platform: Squarespace or WordPress — trust-focused templates and secure document portals plug in
- Core pages to launch: Home, Services (tax, bookkeeping, advisory), Industries, About, Client Login, Contact
- Trust signals that matter most: CPA license, years in practice, named client industries, real partner photos
- Local SEO angle: Service + city pages, AccountingService schema
- Realistic build budget: $2,000–$4,500
- Primary keyword to target: CPA [city] / small business accountant [city]
Step-by-step
- 1
Pick the right platform
Use Squarespace or WordPress — trust-focused templates and secure document portals plug in. Only choose Webflow if you’ve outgrown the primary or need custom design.
- 2
Buy a clean domain
Yourname.com or yourbusiness.com. Avoid hyphens and your-city-accountant.com — they hurt trust and rarely help SEO once you’re ranking.
- 3
Write the core pages
Ship these in order: Home, Services (tax, bookkeeping, advisory), Industries, About, Client Login, Contact. Don’t add Blog/Resources until the core pages convert.
- 4
Lead with a city + service hero
Your H1 should say what you do and where, e.g. ‘[City] CPAs — taxes, bookkeeping, and advisory for small business’. Add a tappable phone number and a primary CTA above the fold.
- 5
Stack credibility
Add: CPA license, years in practice, named client industries, real partner photos. Credentials and licensing are non-negotiable for this niche.
- 6
Wire up Google Business Profile
Claim and verify at business.google.com. Focus the profile on Service + city pages, AccountingService schema. Post photos weekly for the first 30 days — this alone outranks most paid SEO efforts in year one.
- 7
Add the right schema + analytics
Add LocalBusiness JSON-LD, install Google Analytics 4, and submit the sitemap in Google Search Console. Target CPA [city] / small business accountant [city] in your homepage title.
- 8
Get the first 10 reviews
Text or email your last 20 customers a direct Google review link. 10+ recent reviews unlocks Map Pack visibility for most professional services businesses.
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Get a free audit →Frequently asked
How much should an accountant or CPA firm spend on a website?
Realistic range: $2,000–$4,500. DIY on Squarespace or WordPress works if your time is cheaper than $50/hour; otherwise a flat-rate build pays back in the first 2–3 booked jobs.
Which platform is best for an accountant or CPA firm?
Squarespace or WordPress for most owners — trust-focused templates and secure document portals plug in. Switch to Webflow only if you need design or feature depth the primary can’t cover.
How long until an accountant or CPA firm site shows up on Google?
Branded searches (your business name) within 1–2 weeks. ‘CPA [city] / small business accountant [city]’ takes 60–120 days with a verified Google Business Profile, 10+ reviews, and on-page basics done right.
Do I need a blog?
No — not until the core pages convert. Most professional services businesses get further with a verified Google Business Profile, real photos, and 10 reviews than with 20 blog posts.
What’s the single biggest mistake?
Hiding the phone number or burying the CTA. An accountant or CPA firm site lives or dies by how fast a mobile visitor can call, book, or quote.