Updated June 2026 · Home Services
How to set up a website for a roofing company
Short answer
To set up a website for a roofing company, use Squarespace or WordPress (storm-response pages and financing widgets) — or Custom WordPress if you need more control. Build 7 core pages: Home, Services (replacement, repair, storm), Financing, Service Area, Free Inspection. Lead with the hero pattern ‘[City] roofer — free inspection, financing available’, prove credibility with License/insurance, and pair the site with a Google Business Profile focused on Storm + city pages right after weather events; service-area Google Business Profile. Budget $1,500–$3,500 for a flat-rate build that ranks for roofer [city] / roof replacement [city].
Key facts
- Primary platform: Squarespace or WordPress — storm-response pages and financing widgets
- Core pages to launch: Home, Services (replacement, repair, storm), Financing, Service Area, Free Inspection
- Trust signals that matter most: License/insurance, manufacturer certifications (GAF/Owens Corning), drone roof photos
- Local SEO angle: Storm + city pages right after weather events; service-area Google Business Profile
- Realistic build budget: $1,500–$3,500
- Primary keyword to target: roofer [city] / roof replacement [city]
Step-by-step
- 1
Pick the right platform
Use Squarespace or WordPress — storm-response pages and financing widgets. Only choose Custom WordPress if you’ve outgrown the primary or need custom design.
- 2
Buy a clean domain
Yourname.com or yourbusiness.com. Avoid hyphens and your-city-roofer.com — they hurt trust and rarely help SEO once you’re ranking.
- 3
Write the core pages
Ship these in order: Home, Services (replacement, repair, storm), Financing, Service Area, Free Inspection. Don’t add Blog/Resources until the core pages convert.
- 4
Lead with a city + service hero
Your H1 should say what you do and where, e.g. ‘[City] roofer — free inspection, financing available’. Add a tappable phone number and a primary CTA above the fold.
- 5
Stack credibility
Add: License/insurance, manufacturer certifications (GAF/Owens Corning), drone roof photos. Real photos beat stock 100% of the time.
- 6
Wire up Google Business Profile
Claim and verify at business.google.com. Focus the profile on Storm + city pages right after weather events; service-area Google Business Profile. Post photos weekly for the first 30 days — this alone outranks most paid SEO efforts in year one.
- 7
Add the right schema + analytics
Add LocalBusiness JSON-LD, install Google Analytics 4, and submit the sitemap in Google Search Console. Target roofer [city] / roof replacement [city] in your homepage title.
- 8
Get the first 10 reviews
Text or email your last 20 customers a direct Google review link. 10+ recent reviews unlocks Map Pack visibility for most home services businesses.
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How much should a roofing company spend on a website?
Realistic range: $1,500–$3,500. DIY on Squarespace or WordPress works if your time is cheaper than $50/hour; otherwise a flat-rate build pays back in the first 2–3 booked jobs.
Which platform is best for a roofing company?
Squarespace or WordPress for most owners — storm-response pages and financing widgets. Switch to Custom WordPress only if you need design or feature depth the primary can’t cover.
How long until a roofing company site shows up on Google?
Branded searches (your business name) within 1–2 weeks. ‘roofer [city] / roof replacement [city]’ takes 60–120 days with a verified Google Business Profile, 10+ reviews, and on-page basics done right.
Do I need a blog?
No — not until the core pages convert. Most home services businesses get further with a verified Google Business Profile, real photos, and 10 reviews than with 20 blog posts.
What’s the single biggest mistake?
Hiding the phone number or burying the CTA. A roofing company site lives or dies by how fast a mobile visitor can call, book, or quote.