Updated June 2026 · Home Services
How to set up a website for an HVAC company
Short answer
To set up a website for an HVAC company, use Squarespace or WordPress (service-area + 24/7 contact templates) — or ServiceTitan-integrated sites for scale if you need more control. Build 7 core pages: Home, Services (AC, heating, install), Maintenance Plans, Service Area, 24/7 Contact. Lead with the hero pattern ‘[City] HVAC — same-day AC and heating service’, prove credibility with License #, and pair the site with a Google Business Profile focused on Seasonal landing pages (AC repair in summer, furnace in winter) per city. Budget $1,500–$3,500 for a flat-rate build that ranks for AC repair [city] / HVAC [city].
Key facts
- Primary platform: Squarespace or WordPress — service-area + 24/7 contact templates
- Core pages to launch: Home, Services (AC, heating, install), Maintenance Plans, Service Area, 24/7 Contact
- Trust signals that matter most: License #, NATE-certified techs, brand partnerships (Carrier/Trane), van photos
- Local SEO angle: Seasonal landing pages (AC repair in summer, furnace in winter) per city
- Realistic build budget: $1,500–$3,500
- Primary keyword to target: AC repair [city] / HVAC [city]
Step-by-step
- 1
Pick the right platform
Use Squarespace or WordPress — service-area + 24/7 contact templates. Only choose ServiceTitan-integrated sites for scale if you’ve outgrown the primary or need custom design.
- 2
Buy a clean domain
Yourname.com or yourbusiness.com. Avoid hyphens and your-city-hvac-company.com — they hurt trust and rarely help SEO once you’re ranking.
- 3
Write the core pages
Ship these in order: Home, Services (AC, heating, install), Maintenance Plans, Service Area, 24/7 Contact. Don’t add Blog/Resources until the core pages convert.
- 4
Lead with a city + service hero
Your H1 should say what you do and where, e.g. ‘[City] HVAC — same-day AC and heating service’. Add a tappable phone number and a primary CTA above the fold.
- 5
Stack credibility
Add: License #, NATE-certified techs, brand partnerships (Carrier/Trane), van photos. Real photos beat stock 100% of the time.
- 6
Wire up Google Business Profile
Claim and verify at business.google.com. Focus the profile on Seasonal landing pages (AC repair in summer, furnace in winter) per city. Post photos weekly for the first 30 days — this alone outranks most paid SEO efforts in year one.
- 7
Add the right schema + analytics
Add LocalBusiness JSON-LD, install Google Analytics 4, and submit the sitemap in Google Search Console. Target AC repair [city] / HVAC [city] in your homepage title.
- 8
Get the first 10 reviews
Text or email your last 20 customers a direct Google review link. 10+ recent reviews unlocks Map Pack visibility for most home services businesses.
Want us to build an HVAC company site for you?
HVAC sites with seasonal landing pages and a maintenance-plan funnel.
Get a free audit →Frequently asked
How much should an HVAC company spend on a website?
Realistic range: $1,500–$3,500. DIY on Squarespace or WordPress works if your time is cheaper than $50/hour; otherwise a flat-rate build pays back in the first 2–3 booked jobs.
Which platform is best for an HVAC company?
Squarespace or WordPress for most owners — service-area + 24/7 contact templates. Switch to ServiceTitan-integrated sites for scale only if you need design or feature depth the primary can’t cover.
How long until an HVAC company site shows up on Google?
Branded searches (your business name) within 1–2 weeks. ‘AC repair [city] / HVAC [city]’ takes 60–120 days with a verified Google Business Profile, 10+ reviews, and on-page basics done right.
Do I need a blog?
No — not until the core pages convert. Most home services businesses get further with a verified Google Business Profile, real photos, and 10 reviews than with 20 blog posts.
What’s the single biggest mistake?
Hiding the phone number or burying the CTA. An HVAC company site lives or dies by how fast a mobile visitor can call, book, or quote.